Lori Mehen is a curious researcher and thinker about the business of brands.
She spent three years at TBWA/Chiat/Day advertising agency where she worked as a Research Specialist and Account Planner/Brand Strategist.
In her time at Chiat, she conducted and analyzed primary and secondary market research efforts, identifying consumer trends, and developing brand strategy for clients including EarthLink, Siebel, and FluMist among others. She also served on new business pitches including Citibank, Mike's Hard Lemonade, and MCI.
Lori was a member of the agency's "Digerati" group which specialized in the latest interactive marketing and technology trends.
Prior to joining TBWA/Chiat/Day, Lori held a marketing position at Design Factory, an interior design firm, where she was trained in design trending market strategies.
Lori holds a B.A. in English from UCLA.