We provide comprehensive market research services from definition through execution and insightful analysis.
Methodologies
Focus Groups
In-Depth Interviews (IDIs)
Ethnographies
Planning
Research Objectives Defined
Research Specifications Determined
Recruiting Screener Questionnaire Development
Implementation
Facility & Recruitment Supervision
Project Design
Think through and develop the various external stimuli which will be used during the focus group process to expose ideas to the participants.
Discussion Guide Development
Moderating
Using a variety of exercises and techniques to stimulate the maximum quality feedback from the focus groups.
Analysis
Executive Summary Report
All reports are written and delivered within 3 (three) working days of the last group. Reports will reflect a strategic planning background and focus on action-oriented conclusions and recommendations.
